Adele Nosova UI/UX Designer
high quality website design, business cards, logo design, cards design
Toronto Cupcakes
Task
I was tasked with redesigning a website for a cupcake cafe in Toronto. Their previous website did not give sufficient information to their customers which led to client losses. Their website only had one page, it was difficult to find contact information.
But the main flaw of the former website was that it did not show the variety of their amazing cupcakes and thus it was impossible to buy them online.
My main goal was to increase online purchases by creating an appealing website that would show all the advantages of buying there. And of course, adding a possibility of buying online through Paypal or any credit card.
We know our website right now does not bring anything but we are still paying for it. It is especially hard to sell our produce now, in covid times. Online purchases have become essential for businesses like ours
Solution
Covid times brought new restrictions but at the same time new opportunities for small and medium businesses
Websites that sell food have some important features to them that help to convince potential customers that their food/bakery is of excellent quality and prompt them to order. A color scheme is very important, it should be tasty and efficient. The layout is crucial too. It should be very easy for the user to find what they need, add goods to the cart, and check out. Another crucial point is a safe procedure for checking out. The user should feel safe when entering their private financial information. All that is brought by an efficient and professional design approach.
Color scheme
The colors I chose for this website are soft and appealing at the same time. Dimmed soft violet is used for the background. A more bright and high-contrasted purple is used for accents. Body copy and logo incorporate different shades of creamy white.
Logo
The logo for this cafe should be versatile, meaning it should be easily printed out on any marketing materials and adapted to different digital screen sizes: mobile, tablet, desktop.
It is based on a cupcake shape and is easily recognizable because of the cursive typeface over it. The colors of the logo are matching the main color scheme of the website.
Result
Customer’s feedback
Thank you for this unbelievable transformation of our old website!! This is fantastic how you managed to create something that is sooo smooth and in accordance with my views
